This is the fifth part of series of blog posts on 'How the EU GDPR will affect the use of Machine Learning'
Article 17 is titled Right of Erasure (right to be forgotten) allows a person to obtain their data and for the data controller to ensure that the personal data is erased without any any delay.
This does not mean that their data can be flagged for non-contact, as I've seen done in many companies, only for the odd time when one of these people have been contacted.
It will also allow for people to choose to not take part in data profiling. Meaning that these people cannot be included in any of the input data sets. And should not be the scenario where they are included but they are flagged as not to be contacted in any post ML process where the consumers are contacted, just like I've seen in lots of places.
Click back to 'How the EU GDPR will affect the use of Machine Learning - Part 1' for links to all the blog posts in this series.